The three-day 2026 CiE Beauty Innovation Expo (Cosmetics Innovation Expo) has successfully concluded at the Hangzhou International Expo Center. As China's first beauty industry event focusing on "innovation resources," this year's expo took "Connection" as its core annual theme, covering 90,000 square meters across 9 exhibition halls with full occupancy, attracting over 1,000 high-quality exhibitors and more than 40,000 professional visitors from home and abroad to gather by the Qiantang River.
Through the integration of the entire industrial chain resources, the centralized launch of over 900 new products, and empowerment by more than 20 professional forums, the expo has not only consolidated Hangzhou's position as the "third pole" of China's cosmetics industry but also injected strong momentum into the industry's transformation from incremental expansion to stock competition through the innovative model of "Precise Connection, Growth Connection, and Trust Connection." Since its establishment in 2021, the scale of the CiE Expo has maintained an annual growth rate of 50%, expanding from 30,000 square meters to 90,000 square meters, with a cumulative attendance of over 53,000 person-times. It has grown into the most innovative emerging platform in China's beauty industry.
A responsible person from the Hangzhou Municipal Government stated that the continuous holding of the CiE Expo is the result of the synergy between Hangzhou's complete beauty industry chain, innovative ecosystem, and policy support. As a major e-commerce hub, Hangzhou has formed a complete closed loop covering R&D, production, brand incubation, and channel operation. The CiE Expo serves as a "connector" and "amplifier" for this ecosystem, promoting Hangzhou to accelerate its development into a global highland for beauty industry innovation.
It is reported that concurrent events such as the CiE Beauty Innovation Awards and the Omnichannel Awards Ceremony were held during the expo, with 18 annual awards recognizing the innovative power of the industry. Next, CiE will launch a national tour exhibition, continuing to build an efficient connection bridge for the beauty industry and supporting the high-quality development of the sector.
