With the advent of the information age, people's consumption patterns and values have undergone tremendous changes. The increasing enrichment of skin care products has made female consumers' choices look diversified. This has a huge market space for women's personalized products. It also forces the design of cosmetic containers to change the old design concept and create a new visual image with new visual language to meet the consumption concept of the new era.
At present, the design of cosmetic containers that are "simple but not simple, rich and not complicated" is more favored by consumers. This requires designers to understand the market demand, stand at the forefront of the trend, and use modern design tools and rich design language. Conceived a novel and unique creative concept, winning with oddity, and able to convey the basic information of the goods at the time of 01, bringing the distance between the consumer and the product with a unique and personalized design, and bringing the consumer a beautiful enjoyment.
Designers should consider environmental factors more in the choice of packaging materials, actively adapt to the global green consumption fashion, and promote the development of "green packaging", which is also the trend of women's skin care packaging packaging design.
As an important commodity in the field of women's consumption, cosmetics design plays an important guiding role in the consumption perspective of modern women. Based on the modern women's consumption sentiment, this paper further explores the artistic expression characteristics of cosmetic packaging design, aiming to study the cultural characteristics, brand effect, humanization and other characteristics in cosmetic packaging design. The humanized performance of materials and cosmetic containers, packaging and decoration design, etc. have far-reaching effects. Mastering these characteristics of change will help cosmetic packaging design to cater to the consumption of modern women under the new economic conditions, and explore new expression styles of cosmetic packaging design.
