Whether a cosmetic can sell well, in addition to its product efficacy, whether the design can attract the attention of consumers at the first time is also crucial.
However, many cosmetic brands have little knowledge of packaging materials when choosing product packaging. How to make their brands catch the attention of customers at the first time, no doubt to choose a suitable packaging material and perfect design.
Among cosmetic packaging materials, glass bottles are more and more recognized by the market because of their remarkable features. This is mainly because the use of glass bottles has the following advantages:
1. The glass material is lead-free and harmless, with good barrier properties, which can well prevent the oxidation and erosion of various gases on the objects in the bottle, and can effectively prevent the volatile components of the objects from volatilizing.
2. Glass bottles can be recycled and used repeatedly, which reduces the cost of packaging for enterprises and is also conducive to environmental protection.
3. The glass texture is transparent, and the interior material is clearly visible. The "face value + effect" conveys a high-level feeling to consumers.
4. Glass bottles are safe and hygienic, non-toxic and harmless, with good corrosion resistance and acid corrosion resistance, and have special packaging advantages for the cosmetics industry.
The use of glass bottles in cosmetics (cream bottle, essence, toner, essential oil bottle)
Glass bottles used in cosmetics are mainly divided into: skin care products (creams, lotions), foundations, perfumes, essential oils, nail polishes, and those with a capacity greater than 200ml are rarely used in cosmetics.
Glass bottles are divided into wide-mouth bottles and narrow-mouth bottles.
Solid paste is generally used in wide-mouthed bottles, preferably with chemical aluminum caps or plastic caps, the caps can be used for color spraying and other effects, such as cream bottles, mask bottles and other commonly used wide-mouthed bottles;
Emulsion or liquid paste generally use a narrow-mouth bottle, and a pump head should be used. If it is equipped with a lid, it needs to be equipped with an inner plug to prevent leakage. The liquid is equipped with a small hole inner plug, and a thicker emulsion is equipped with a large hole inner plug. .
Essential oil bottles are usually brown or colored frosted, which can be protected from light. The lids have safety rings and can be equipped with inner plugs or droppers. Perfume bottles are generally equipped with delicate spray pump heads or plastic caps.
The combination is as follows:
1. Cream bottle series: glass bottle body + double-layer plastic outer cover (general capacity is 10g-50g)
2. Essence series: glass bottle body + plastic pump head or anodized aluminum pump head (general capacity is 20 to 100ml)
3. Toner series: glass bottle body + plastic inner plug + outer cover (more than 100ml, there are also the kind with pump head)
4. Essential oil bottle series: glass bottle body + inner plug + big head cover or plastic head + dropper + anodized aluminum cover
