1. The application range of plastic materials and composite materials in cosmetic hoses is increasing, and the design of packaging containers, especially plastic bottles, tends to be diversified.
2. The use of glass bottles is restricted. Due to the inherent shortcomings of glass bottles (such as large specific gravity, brittleness, etc.), for general cosmetics, if plastic materials or composite materials can be used instead of glass containers for packaging, plastic containers or composite containers are often used for packaging, while for high-end cosmetics Or cosmetics that are volatile and easy to lose their fragrance, such as perfume, are generally packaged in glass bottles.
3. Diversification of packaging container specifications to meet different consumption levels. Due to the intensification of competition in the cosmetic tube market, manufacturers are investing more and more in cosmetic tubes. For medium and low-grade cosmetics, in order to meet different needs, the capacity of the packaging container is diversified to facilitate the choice of consumers; for high-end products, small capacity is adopted for packaging to meet the needs of low-income people, especially young girls. Consumer psychology due to curiosity.
4. Serialization of cosmetic tube design. The so-called serialized packaging design refers to the packaging design of the same category of commodities based on the premise of a unified trademark pattern and text font, with different tones, water patterns or different modeling structures as the keynote. , both diversity and a sense of unity.
In the practical application of cosmetic tubes, there are generally two situations. One is that cosmetics of the same brand and different functions are packaged in series to facilitate the purchase of consumers, and at the same time, the overall price is lower than the total price of individual purchases. . For example, a series of cosmetics of a certain brand should maintain the overall design style, and then use larger containers to package various cosmetics and sell them as a sales unit as a whole; the second is: the same brand, the same main function, but different auxiliary A series of cosmetic products with functions, or a series of cosmetic products of the same brand and function but with different formulas.
5. Cosmetic hoses are increasingly responding to the needs of individual development. The packaging of cosmetics must correctly convey the characteristics of cosmetics required by different personalities of consumer demand, and express the aesthetic taste of different groups of people, in order to successfully realize the sales of cosmetics.
